Cyber Monday 2024
The goal was to refresh the visual system for tier 1 campaigns, building upon the foundation established for Hot Sale. The aim was to create a distinctive look without compromising brand consistency.
This involved create a new key visual, performance assets, landing pages, and growth content.
Digital, Content.
Role: Branding, Visual Design, Art Direction.
Role: Branding, Visual Design, Art Direction.
Emprendefest
For the fifth edition of Emprendefest, one of Argentina's most significant entrepreneurial festivals, we collaborated with the production agency to create a stand that surpassed the previous years. My scope included developing a new key visual and adapting brand materials for graphic and audiovisual applications.
BTL, Digital, Print.
Role: Branding, Art Direction.
Agency: CientoDiez
Role: Branding, Art Direction.
Agency: CientoDiez
Tiendanube Evolución Event
Tiendanube Evolución, Tiendanube's division focused on medium and large businesses, required audiovisual content for projection mapping and space ambiance at their annual holiday party.
The event featured the ecosystem's leading brands, tech partners, and agencies.
BTL, Digital, Print.
Role: Branding, Art Direction.
Role: Branding, Art Direction.
Tecnomoda 2025
TECNOMODA 2025 is an event by Tiendanube Evolución, the Tiendanube division focused on medium and large companies. This space aims to be a fusion between fashion and technology applied to e-commerce. For this project, I was in charge of adapting the sub-brand's new visual ecosystem, creating the logo and graphic concept for the event.
BTL, Web, Digital, Print.
Role: Branding, Art Direction.
Role: Branding, Art Direction.
LogrosNube Awards
The "LogrosNube" are awards presented to platform clients who achieve significant sales milestones. Initially, these awards were framed posters. However, due to the overwhelmingly positive response and continued sales growth, we recognized the need to refresh the award's design. My objective was to develop a new award concept—a versatile object that visually represents the brand and can be prominently displayed in any setting.
Role: Branding, Concept Design, Art Direction.
