Mercado Libre

From 2021 to 2024, as Design Coordinator at Marketing team for Mercado Libre Argentina, Latin America's leading e-commerce platform, I oversaw creative production with our local agency. I also acted as the brand guardian, ensuring consistency and serving as a design reference for marketplace initiatives, marketing campaigns, and branding efforts.

Moreover, I successfully led initiatives to increase production volume while maintaining the highest standards of attention to detail, graphic quality, and brand recognition.

In addition to my management role, I had the opportunity to contribute directly to design projects, from large-scale campaigns to more regular initiatives.

Got Talent Argentina Toolkit

Telefe TV Network revived the Got Talent Argentina franchise after a 13-year hiatus. Mercado Libre partnered with Telefe, creating a 360° marketing campaign. A customized media kit facilitated seamless brand integration across the 'Got Talent Argentina' platform.

TV, Digital, Content.
Role: Branding, Visual Design, Art Direction.
Agency: MediaMonks

Verano 2023-2024

For the first time ever, we've launched a summer campaign designed to remind our users that their purchases can be delivered wherever they are.

We specifically targeted Argentina's beach coast, a popular leisure destination during summer holidays, to emphasize this convenience. To visually represent this simple and direct message, I developed two distinct design concepts.

OOH, BTL.
Role: Branding, Art Direction.
Agency: Super

Bafweek SS2024

BAFWEEK (Buenos Aires Fashion Week) is a biannual fashion event held in Buenos Aires and considered one of the most important in Argentina. As a new initiative, the runway show will take place at the Mercado Libre headquarters. Two Key Visual concepts have been developed to communicate the event.

Digital, Content.
Role: Branding, Art Direction.

Primavera / Verano

Partnering with a local agency, we crafted a Key Visual that captures the essence of our Fashion spring/summer campaign, showcasing a variety of products, colors, and brands in a visually appealing and cohesive way.

TV, Digital.
Role: Branding, Art Direction.
Agencies: Super, Aleta Media.

Cyberfest Key Visual

Cyberfest is a unique 360-degree online sales campaign with a focus on electronic products. Designed as a standalone initiative outside of our regular commercial calendar, we aimed to give our existing campaign materials a technological makeover.

TV, Digital.
Role: Branding, Visual Design.
Agencies: Super, GUT.