From 2021 to 2024, as Design Coordinator in the Marketing team for Mercado Libre Argentina, Latin America's leading e-commerce platform, I oversaw creative production with our local agency. I also acted as the brand guardian, ensuring consistency and serving as a design reference for marketplace initiatives, marketing campaigns, and branding efforts.
Moreover, I successfully led initiatives to increase production volume while maintaining the highest standards of attention to detail, graphic quality, and brand recognition.
In addition to my management role, I had the opportunity to contribute directly to design projects, from large-scale campaigns to more regular initiatives.
Got Talent Argentina Media Toolkit
Telefe TV Network revived the Got Talent Argentina franchise after a 13-year hiatus. Mercado Libre partnered with Telefe, creating a 360° marketing campaign. A customized media kit facilitated seamless brand integration across the 'Got Talent Argentina' platform.
TV, Digital, Content.
Role
Branding, Visual Design, Art Direction.
Agency
MediaMonks
Role
Branding, Visual Design, Art Direction.
Agency
MediaMonks
Verano 2023-2024
For the first time, we launched a summer vacation campaign aimed at reminding users that their purchases can be delivered wherever they are. To visually represent this simple and direct message, I developed two design concepts.
OOH.
Role:
Branding, Art Direction.
Agency:
Super
Role:
Branding, Art Direction.
Agency:
Super
Bafweek SS2024
BAFWEEK (Buenos Aires Fashion Week) is a biannual fashion event held in Buenos Aires and considered one of the most important in Argentina. For the first time, the runway show will take place at the Mercado Libre headquarters. Two Key Visual concepts have been developed to communicate the event.
Digital, Content.
Role:
Branding, Art Direction.
Role:
Branding, Art Direction.
Primavera / Verano
Partnering with a local agency, we crafted a Key Visual that captures the essence of our Fashion spring/summer campaign, showcasing a variety of products, colors, and brands in a visually appealing and cohesive way.
TV, Digital.
Role:
Branding, Art Direction.
Agency:
Super
Role:
Branding, Art Direction.
Agency:
Super
Cyberfest Key Visual
Cyberfest is a unique 360-degree online sales campaign with a focus on electronic products. Designed as a standalone initiative outside of our regular commercial calendar, we aimed to give our existing campaign materials a technological makeover.
TV, Digital.
Role:
Branding, Visual Design.
Agency:
Super
Role:
Branding, Visual Design.
Agency:
Super
Selection of Performance Ads, Onsite Banners, and Key Visuals for demand generation campaigns.
Digital, Onsite.
Role:
Branding, Art Direction, Visual Design.
Role:
Branding, Art Direction, Visual Design.
